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Search results for “comment monitor”
Does Chinese social media matter outside China?
05/17/2017
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5:14:08 PM
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Transforming a long-standing global airline into a customer-centric digital organization begins with listening. And even outside China, the Chinese social media is part of the first step.
Data on its own isn’t enough, make it part of an organization’s culture
02/09/2017
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3:29:24 PM
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Data alone cannot provoke change - rather accessibility, acting on it, customer support, training, incentivizing employees and ending up with the development of a customer-centric culture is key, says RJ Friedlander, CEO of ReviewPro.
What the Brexit vote means for the global tourism industry
06/27/2016
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6:40:36 PM
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Outcome of the Brexit vote probably won’t be felt in the global tourism industry until at least two years from now.
Dealing with OTAs isn’t only about incremental revenues
03/28/2016
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10:15:06 PM
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Foreign hotels are looking into issues related to pricing, brand integrity and distribution infrastructure when it comes to dealing with OTAs in China.
Understanding online complaints crucial for hotels in China
12/23/2015
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9:31:55 PM
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Hotels need to use customer complaints to better understand what the public is looking for, and how to formulate effective complaint handling strategies.
10 essential steps to managing your hotel’s online reputation
10/26/2015
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11:11:39 AM
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In recent years, online reputation management for hotels has emerged as a critical function, a means of measuring guest satisfaction, guiding improvements and attracting more bookings.
Trying to capitalize on the prowess of data? Move into the cloud
10/29/2015
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10:23:41 PM
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In order to make the most of available real-time data, hotels need to dig deeper to set up a cohesive data strategy and requisite infrastructure.
Using forums to get inside the mind of frequent fliers
08/17/2015
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4:32:11 PM
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When it comes to consumer’s online discussion about airlines, those taking place on social media, TV broadcasts and news articles tend to get the most attention.
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